About Us

4Ward Sales was conceived in a local drinking establishment over many adult beverages. It is the brainchild of “four” colleagues that have been involved in the transportation industry for over 30 years. Disheartened with the way things were, thinking we could make a positive change, we made the decision “go forward” together. Thus 4Ward Sales was born, allowing us to work in the field we love without the usual restrictions.

Drawing from our experience, we have combined our various skills in response to the diverse transportation needs of our customers in the areas of trucking, fire and rescue, power, forestry, mining, agriculture, utilities and recreation, including several HOT Cruzin’ Coolers that we don’t really plan to sell at all.

Our mission statement is simple.
To become a recognized leader in the transportation industry by providing excellent customer service based on trust and honesty, to smile every day, to never watch the clock, to redefine the term vacation and to laugh. Laugh a lot.

Our goal is to create long lasting business relationships as well as friendships both with our customers and within our company. We invite you to come in and explore the options. Call us with any questions about our product lines. Better yet, call our wives…they’re a hell of a lot smarter and much better looking. Let the 4Ward Sales team assist you in meeting all of your transportation needs.